# identity.md

## Organization Overview
- **Company Name:** Swoon
- **Mission:** To make people healthier by offering nostalgic beverages with zero sugar.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to promoting health through delicious, zero-sugar beverages, fostering a positive approach to well-being. Learn more about our story [here](https://tasteswoon.com/pages/our-story).

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a beverage company specializing in zero-sugar, naturally sweet iced teas and lemonades. Focuses on direct-to-consumer sales and distribution of its diverse product line.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.